Period Awareness Day was established by Author, Activist and HerFlow Founder and Executive Director, Shelly-Ann Weeks to address the stigma and shame associated with menstruation. The first ever Period Awareness Day – Oct 24, 2016. Started with 3 institutions (Mary Seacole Hall – UWI, Excelsior Community College and Holy Trinity High) workshops, donations and very fun conversations with the students. Products were donated by Stayfree